Beyond the Beat: Lessons from Bad Bunny on Engaging Latinx Talent | Sessions

Workplace Application:

This session offers insights into incorporating Latinx cultural nuances into recruitment, enhancing employer branding, and creating a more inclusive workplace. Learn practical strategies for resonating with the diverse Latinx community, inspired by Bad Bunny's authentic and globally appealing approach. 

Seating Instructions: Seating is first-come, first-served. Reserved seating options are available for accessibility and accommodations. For detailed accessibility information, visit INFO > FAQs in the app.

Participants will learn the 'GANA Framework' for engaging Latinx talent: Gather Insights, Adapt Approaches, Nurture Culture, and Advance Inclusion. Learn to Gather insights from Latinx cultural trends, Adapt recruitment strategies to reflect these insights, Nurture an inclusive organizational culture, and Advance inclusion through targeted DEI initiatives. Learn practical strategies for resonating with the diverse Latinx community through interactive discussions and real-world examples, helping you to attract and retain Latinx talent effectively.Learning Objectives:Examine how Bad Bunny's approach to authenticity and representation can be mirrored in recruitment practices.Identify ways to enhance diversity in talent pipelines by incorporating elements from pop culture that appeal to Latinx candidates.Gain insights into the cultural nuances and values of the Latinx workforce and how to align them with organizational goals.Explore successful case studies where companies have effectively engaged Latinx talent through innovative strategies.Learn how to create an inclusive interview and onboarding process that reflects the dynamism and diversity of Latinx culture.


Direct Link to Session Materials: If the speaker provides session materials, you can access them via the app, web format or at https://presentations.shrm.org/.

Live Streaming and Recording: Unless marked 'in person only,' all sessions are live-streamed on the app or web format and available for replay 30 days after the event.

Acknowledgment of Technical Issues: While rare, technical issues may occur during sessions. We appreciate your patience as we quickly address them.

Accessibility & Accommodations Information: For detailed accessibility & accommodations information, visit INFO > FAQs in the app.