Creating Employee Advocates and Ambassadors: Tap Into Your Most Powerful Source of Quality Applicants and Increase Retention in the Process | Sessions

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Concurrent Session
Creating Employee Advocates and Ambassadors: Tap Into Your Most Powerful Source of Quality Applicants and Increase Retention in the Process
In-Person Wednesday 06/15/2022 07:30 AM - 08:30 AM   Add to calendar

Competencies: Business (Behavioral), Interpersonal (Behavioral), People (Technical)
Workplace Application:
Attendees will learn how to create and implement and effective employee referral and advocacy program in order to tap into their most potent source of high quality applicants. 

It's clear that we are in the middle of a talent evolution, which means that the way we approach hiring and talent acquisition must also evolve. The talent shortage is now 2x-5x worse depending on the industry, which isn't just impacting time to fill, or the quality of hire, it is impacting the growth and success of the business, potentially leading to a decline in profits or worse, business closures and buyouts. Business owners are looking to HR to solve this problem, but many HR directors have already thrown everything they have at it, feeling defeated and out of options. However, what they may not know is that the network to the most powerful source of quality talent is right at their fingertips, their own employees. The data is clear that employee referrals are the #1 way to attract and hire high-quality applicants. Most organizations are completely overlooking this, and doing absolutely nothing to foster their employee referral program because they have never effectively nurtured a referral program before, and they don't see it as a fruitful investment of time and resources. The good news is that there is a solution that can be learned and implemented. In this session, Ryan Kohler will teach attendees how to create an advocacy and referral flywheel that drives applicant flow, creates its own momentum once it is set up, and not only drives applicant flow but also fosters employee retention in the process.

Learning Objectives:

  • Discover why employee referrals are the #1 source of quality applicants, review the data supporting this, and why it is critical to foster this source in your organization.
  • Learn how to create a recruiting flywheel that will drive quality applicants and make recruiting a strategic advantage for your organization, and see how this has been set up and proven to increase applicant flow in multiple companies.
  • Understand how to implement this flywheel, optimize its success, and keep it spinning.
  • Learn the techniques for fostering this flywheel and how it not only drives applicants, but also increases employee retention by engaging and motivating your current employees as advocates.

In-person session offerings are on a first-come, first-served basis.

Ryan Kohler Photo
Ryan Kohler, CEO,