Writing as a Thought Leadership Strategy | Sessions

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Concurrent Session
Writing as a Thought Leadership Strategy
In-Person Tuesday 06/14/2022 03:30 PM - 04:30 PM   Add to calendar
Competencies: Business (Behavioral)
Workplace Application:
Developing a plan to write about your area of expertise is a way to not only elevate your thought leadership, but to also make the world a better place, one word at a time. 

Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your career. Yet, many professionals don't believe they have the time or expertise to write. In this interactive and engaging session, book coach Cathy Fyock leads attendees in a series of writing exercises to develop writing muscles that will help grow their businesses and careers. Attendees will walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). We'll also cover the fundamentals of effective business writing.

Learning Objectives:

  • Understand the power of writing to grow one's business and/or build one's career.
  • Define the purpose, thesis, target market, and structure for business writing (policies, letters, and emails), as well as for writing blogs and articles (that can be used to build a book).
  • Exercise their writing muscles so that they are writing quickly and confidently.

In-person session offerings are on a first-come, first-served basis.

Cathy Fyock, CSP, SHRM-SCP Photo
Presenter:
Cathy Fyock, CSP, SHRM-SCP, The Business Book Strategist ,
Cathy Fyock, LLC